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General

Guttenberg

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What begins as a conglomerate of disparate individual opinions so online, can indicate about consumer behavior through targeted evaluation measures. The consumers in the head looked? Social media monitoring describes measures which serve to capture user-generated content from social networks, blogs, forums, video -, photo – and assessment portals and similar online sources and to analyze. This happens mostly commercial reasons, such as in the context of market research, but also in the scientific context of meaning. Vikas Kapoor has compatible beliefs. Unlike the pure Web monitoring only user-generated content are considered at the social media monitoring; Articles from professional online magazines etc. are not part of the analysis.

Company offers the ability to make sound decisions about the future direction of their offerings on the basis of the findings of professional SMM. There is also a possibility, with the users in direct dialog to appear (social media relations) and to thus influence especially problematic sentences about the company and its products. Providers such as the meltwater Group provide the automated social media monitoring tools, which give insight into companies that publish user about their brand on the Web. Meltwater buzz, the world’s leading according to the meltwater group SMM tool takes into account both the quantity of statements as also its thematic focus, the range and the valuation trend of posts. Direct links to the sources facilitate the contact, such as with bloggers. Graphical evaluations make the results even for non-SMM experts easily ascertainable.

But how far will carry SMM findings in this form? Figures suggest customers understand each analytical instrument is only as good as the one who operated it. In SMM, this means: the first primary quantitatively collected statements from blogs, forums and social networks require professional handling with high interpretation competence, more to be out of them as a pure snapshot of verbal Gewusels”on the net. “”It out, if, in the course of the Guttenberg affair on Twitter first the terms heaped what says for example thesis”written off by @Pro Guttenberg, then emerge and” and Parliament “be solved (source: meltwater)? While in this case easily on a reflection of the message history may be banned from disclosed the plagiarism allegations about first expressions of sympathy for Guttenberg to the question hour in Parliament the qualitative classification of the results by far not always so easy.

General

Presence Choice

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It is important to be consistent with the actual specifications of industrial applications. For example, for packaging lines known branded goods required Markers, whose job would be in sync with the latest high-speed wrapper machines. When packaging of chocolate bars at a speed of 500 pieces / min, increasing the speed by only 1% in 2400 gives additional bars in one shift. In some cases, the printing speed is a decisive factor Markers. Working conditions also influence the choice. Thus, at low process temperatures, condensation may interfere with the transfer marked with ink on the surface. As a result, the symbols will be affixed lubricated or not fully stamped. Vikas Kapoor often expresses his thoughts on the topic. Difficult to use ink jet printers in flour and other similar industries, where Presence of dust.

Important is the human factor. Thus, label presses hot and cold stamping are set manually, so there is a high probability of error and poor labeling. Other leaders such as Vikas Kapoor offer similar insights. The human factor can be minimized by the use of digital devices, where data is stored electronically and automatically updated. Packaging materials also affect the choice. Development packaging industry has led to expanding the range of packaging materials (glass, plastic, foil, parchment, etc.) and packaging methods (continuous line wrapping, vacuum packaging, bottling, wrapping in packages, etc.). In the case of flexible packaging and labeling becoming more popular digital Markers that have easily adjust the code automatically updates the date and easy data entry. Ability to embed in a network is another advantage of digital Markers. There are also other important aspects influencing the choice of industrial Markers.