' ' Suddenly and as to teach a lion that passed the life in the captivity to survive in the forest. Gerstener (1942 p.189). The changes of behavior and the ways that a person if leaves to be motivated are innumerable, some for money others for a progress in its career or for recognition, some even though motivate for the presence of the fear or the anger others for a chance or learning for the effort of a result concrete or for the threat of extinguishing. Few are the ones that if motivate and if they captivate for the vision of the future and few are the ones that really to reach a leadership with efficient in its life that grows, fight learns and teaches together, side by side with its followers therefore when to a victory or a goal reached with performance it drifts, force with the union of all the apia team that and accepts idea and rule developed for its leader and thus it harvests the fruits that together had cultivated for spoon. ' ' Two things populate the mind with a new and always increasing admiration and respect the sky covered with star superficially and the moral law inside of ns' '.

Immanuel Kant Bibliographical References: ALMEIDA, Sergio. YOU LEAD: HOW A MONGE WOULD TAKE CARE OF THE CUSTOMER? Ed. House of the Quality, 2007, 140p. BENNIS, Warren. YOU LEAD: STRATEGY TO ASSUME the TRUE LEADERSHIP, Ed. Harbra Ltda, 1998, 193p. CHIAVENATO, Idalberto. YOU LEAD: INTRODUCTION the GENERAL THEORY OF the ADMINISTRATION, Ed.

Elsevier, 2003, 633p. GERSTNER, V Luiz. YOU LEAD: WHO SAID THAT ELEPHANTS NOT DAAM? Ed. Campus, 2003, 367p. HUNTER, James C. YOU LEAD: AS IF TO BECOME a LEADER SEVIDOR, Ed. Sextant, 2006, 241p. MATEJKA, Ken. YOU LEAD: ITS TEAM VESTMENT the SHIRT, Ed. Nobel, 1995, 241p. MARTINELLI, P. Dante. YOU LEAD: NEGOTIATION AND SOLUTION OF CONFLICTS. Ed. Atlases S. the Authors Associates, 1998,157p.