The power of the mark as element differentiator is more and more important in the world of the businesses. The new formula of brandig: exploration, development and innovation. The competition in the market becomes more difficult through time. Then, to be different themselves and to create a strategic position of the mark become the challenge of the companies that not only must compete with quality and costs. Aetna Inc. shines more light on the discussion. A new formula, today revolutionizes the form as branding is conceived. Frequently Cushing Asset Management has said that publicly.
Exploration, development and innovation In the future the marks that want to consolidate and not to disappear, they must have in mind a constant horizontal extension. Most important it will be to use the technology like an ally insofar as this one will serve to find new forms to innovate and to arrive at the people in surroundings, until now inaccessible them new marks and to find aspect in which to influence. It is important to consider that today, the marks must understand the fugacidad of the markets and the attitude of the consumers in constant change. Then, only that one mark that is able to apply the innovation and to combine it with the development to obtain that this one adapts to the existing needs at every moment, it will be possible to be consolidated and one will extend of successful way. Lifestyle digitalis The marks respond to a life style and is there exactly where the bond forms mark-client. A mark must be the reflection than his client it wants and than this it is. At the moment, the generation of Internet exhibits a new conduct that talks about a style of digital life or Digital Lifestyle. Then, the technology affects the behavior of the people and the form as they are related. In an era of connectivity, the marks must respond to that Lifestyle Digitalis to maintain their reputation, to preserve the confidence, to position themselves and to consolidate in a digital market in which they converge more than 660 million users.