ComTeam study on the success of corporate culture GMUND at the Tegernsee, July 2013. Corporate culture is not just a feel-good factor. What”often referred to as soft factors, contributes for the 548 participants of ComTeam study 2013 clearly to economic success. Corporate culture no niceness is most respondents evaluate how the company dealt with leadership, recognition and criticism, as well as with employees. You are classified on a scale of 1 to 10 with about 9 points. Thus, even still more than for example dealing with power, resources or structures include interpersonal and group processes.
With regard to satisfaction in the most important fields of culture, there is still great need to catch up. “Culture is not niceness: so supposedly soft factors such as human handling, attitudes and values quickly hard to decide whether companies in international competition can keep the connection or lose”, Lorenz Forchhammer, CEO of ComTeam AG and consultant for the corporate culture has Seminar together. You can have with culturally, otherwise you lose customers, employees, and thus market share.” The Chief as encouragement is all the more alarming, that study participants confirm defects the company just at the cultural top success factors. So, each less than 40 percent of the respondents are satisfied with the leadership as well as the recognition and criticism in their company. Concretely executives can praise more and give feedback and improved for the second most important in the eyes of those surveyed success factor. The people starving on positive recognition”, so Forchhammers conclusion.
About one-third do well the situation of praise and recognition, another third wrestles off only occasionally praise the boss and the rest has rarely or not at all. But With criticism and censure is on the other hand not saved, about 45 percent come more often in their enjoyment. A precarious situation”, said Farooqi. While the employees would expect constructive feedback is affirmative, but also corrective action, where necessary.