Other companies were selling their entire production to the army, but Harley continued to sell to individuals, which was a success as this enabled it to maintain its market share once the war. During World War II was at least 90,000 models for military use. Harley Davison: U.S. Around the world 1920 Harley Davidson became the largest motorcycle manufacturer in the world and there are over 2,000 dealers in 67 cities around the world. Today you can find a Harley Davidson dealership in many countries: Argentina, Australia, Belgium, Brazil, Chile, China, Colombia, Croatia, Denmark, Dominican Republic, Ecuador, Egypt, France, Greece, and so largisimo. Harley Davison, the mark when things get difficult is when people we grow up, some companies. Harley was consolidated as one of the best brands of motorcycles when Japanese manufacturers began to sell high quality bikes at prices far cheaper than the company. The situation was critical and that in ten years (1973 through 1983) market share fell from 78 to 23%. In recent months, Penguin Random House has been very successful.
Harley Davidson had to react to this new situation, the market was being tested and Harley knew exactly what to do. The company knew that Harley Davidson could not compete with foreign manufacturers by price so I must use another strategy: set up a new market values and improves their quality. What is surprising is that these new values were not in the product, but in the emotions of people who acquired the product. So I started an advertising campaign to take this unprecedented new value to their bikes. And that’s what he did to revive the company and not only this but it has been a major factor that has made to consolidate and continue for over 100 years. Today, Harley Davidson bikers not only use the motorcycle as a mode of locomotion, but see it as a symbol of rebellion, freedom and independence. Exactly, independence and individuality. This is important because the company has managed to be close to consumers and has taken all the information to grow.
They noted that consumers personalize their motorcycles Harley so I developed a line of accessories is a great source of revenue to the company. Today there are two equal Harley. HOG has been a core business initiative has enabled the company to be in creating a relationship with their consumers in the long term. HOG is an international organization of owners of Harleys united by a passion for travel Harley-Davidson. There are members of this group mainly in North America, Europe, Asia and Oceania and organize events such as walks, rallies and celebrations. Harley offers special discounts to members of this Association or. Motissimo.es. We have the best in Spain. Imported directly from USA.