Recently create a group specialized in business on Facebook; It seemed to me that it was important to create it for various reasons, before I explain I let’s together a little more about this phenomenon of groups. To understand the commercial use and the emergence of global of all kinds of groups such as those that exist today, we must know that at the beginning, Facebook, was only a social network where participating a few University they intended to see a little beyond their lives as students and finding shared interests, hobbies and expand your circle of friends. Very soon these same students who were searching for their favorite bands or who belonged to sports teams, they realized the power that represented groups within Facebook and began to organize themselves and even protest. This network has now been internationalized and thus have shot hundreds of groups with different themes. For example the CIA uses his group as a tool for recruitment, the Humane Society is using Facebook to raise awareness and raise funds and companies such as Walmart use it to increase its sales in name of your business or your product to identify it and give it the character of a specialized group. -Friends groups: Is not bad choice make known its new group joining others (with related themes) with more members and have greater time of existence, this will help attract new members segmented for your group. Avoid Spam and participate with contributions so that it is also seen as a reference within those groups and strengthens a relationship for future alliances. -Cross-promotion: If you participate in other spaces within Facebook sure appoint or always cited as a source of reference to his business group.
If it has a website, a blog, or from their same business conducive to contact through their group or use it as support for customers and future members of your business system. -Keep the Feedback: A fundamental characteristic of networks is that we must learn to use communication as a tool of business and exchange of opinions and ideas, don’t forget that the contribution of its members is very useful for any purpose, make them feel heard and assert their opinions answering messages, actively participating. -Group Scoop: If you use your group to establish business relationships don’t forget to give the firstfruits there, members will feel that they are finding out before anyone new in your site, their projects and the future, only by being there.Establishing this information system through groups may be even more beneficial, as a strategy, if for example not all members are active participants in their business or are not subscribers to the newsletter of your site. Well I think that they are very interesting points to implement that with a bit of dedication they redituaran economic benefits but above all things, will do so to see Ud and your business as professionals and specialists in the topic that brings together within Facebook. And remember, as I always say: turn strangers into friends and friends into customers (not vice versa!) hits!