Code of Ethics the Corporative Committee of Ethics, in synergy with the diverse sectorial committees of ethics, permanently evaluates the present time and the relevancy of the Code of Ethics and determines the necessary actions for the spreading and dissemination of the most raised standards of ethical behavior inside of the Institution. According to Code of Ethics, the positioning of the company, regarding passveis subjects of moral appreciations, allows that the collaborators have clarity on what to make. They demonstrate transparency, they prevent badly-understood and they empty favorable rumors and commentaries. Thus, to define which they are the objectives of the company and, over all, to show as to make for atingiz them they are valuable tasks. Not only the ends that interest, but also the half ones to reach them. The mere respect to the laws not of the account of the complexity of the repercussions that enterprise actions can provoke. Therefore, it is indispensable to reflect on the impact that the decisions generate. A Code of Ethics is a set of norms that becomes practical the moral orientaes.
The map of unknown territories does not draw, but it serves of compassing to indicate the routes to be followed, shows as to arrive where if it intends to go. They are corporative values, according to Code of Ethics: the humanity (the respect to the human being); the ethics and the respect to the laws; the progress (the vocation for the development) and the objetividade (the rational solution of the problems). The customers, in turn, represent the reason of being of any business. To conserve them, the Ita Bank has for mission to give gracious and efficient treatment to them, beyond supplying to necessary, clear and compatible information with its demands and its rights to them. Social responsibility the corporative social responsibility elapses of the understanding of the enterprise support, because it assumes a position that associates economic effectiveness to the social support, inaugurates a new pact between the companies, the civil society and the State, and aims at to the construction of a better society.
Therefore the sensitization how much to the vulnerabilities of these organizations, whose purpose is of assisting the survival and intensification of the same ones, one becomes necessary with bigger possible brevity, having in sight that today one of the biggest concerns of the managers of these companies, who suffer in the confrontation of operational or strategical problems, result of the difficulties related to the inadequao, as much in the use, how much in the choice of the tools and the available resources to reach the differentials longed for the administrators of the type of company in question, in the search of the objectives and established goals. The familiar companies are a predominant reality not only in Brazil, but in everybody. These enterprise structures very exert a significant relevance in our economy, as much in what it refers to the financial aspects as social. The familiar companies are the bases of sustentation of the economy, therefore all are born, grow and the ones that get success, if perpetuate from the applicability of an idea of some member of a family who, glimpsing a chance, initiated its proper enterprise. Familiar company is all that one that is on to a family during at least two generations.
This, if this linking results in a reciprocal influence, as much in the general politics of the enterprise, as in the interests and objectives of the family, even so are two distinct institutions (company and family), must search to balance its goals and objectives. We can appraise family as: A structuralized partner-affective system, that is, is a set of people structuralized in differentiated papers, linked for affective bows. It is consequencia cause and of love, affection, the desire of living together, sharing the life, to procreate and to project themselves in the world. From the life in common, its members have a history and construct an identity (PEAR TREE apud MACEDO, 2001, P.
Marketing Word of English origin, marketing has as translation next to the Portuguese the term marketing. Then we can define marketing as a marketing action of well determined spreading of one, product or service for medias with intention to reach a select group, that is, its I publish target. The marketing for possessing some concepts, agrees to detach its definition in the vision of some authors. For Limeira (2006, P. 2), ‘ ‘ Marketing can be understood as the enterprise function that creates value for the customer continuously and generates lasting competitive advantage for the company, by means of the strategical management of the controlable 0 variable of marketing: product, price, communication and distribuio’ ‘.
In accordance with Kotler and Armstrong (2003, P. 3), ‘ ‘ The Marketing is an administrative proceeding and social for which individuals and groups get what they need and they desire, by means of creation, offers and exchange of products and value with outros’ ‘. Already Coast (2003, P. 60), affirm that ‘ ‘ Marketing is an orientation of the direction of the company based on the agreement of that the primordial task of the organization is to determine the necessities, desires and values of a white consuming market of form efetiva’ ‘. As Wools Houses (2001, P. 26), Marketing is the area of the knowledge that engloba all the concernentes activities to the exchange relations, guided for the satisfaction of the desires and necessities of the consumers, aiming at to always reach definitive objectives of companies or individuals and considering the environment of performance and the impact that these relations cause in well-being of the society. Ahead of the cited definitions the top, the marketing is distinguished as a set of essences that objective the process of exchange, where one or more parts if gives something of value, with the purpose to satisfy necessities and reciprocal desires, that is, the activity of marketing if bases on a company who it offers to its products and services the customers who are made use to give something in exchange to satisfy its necessities.
The beginning of the success of an enterprise it is the strategical planning of its action duly structuralized, organized and operating in the decision taking. In accordance with Chiavenato (2008), to be successful the entrepreneur must know to manage all the activities related directly and indirectly with the business, to deeply know the customer and its necessities, to define its mission and vision, to formulate objectives and to establish strategies. In accordance with Dornelas (2005), to undertake is to make something different conventional it, to have strategy in anticipating the changes, knowing to identify a chance to it and to always use to advantage the chance, assuming the responsibility (risks) with ousadia, creativity, innovation and much determination. Entrepreneurs are differentiated people, who want to be recognized for its performance and enterprising ability. According to Dornelas (2005), the enterprising process can be taught and be learned by any person, but the success elapses of diverse internal and external factors to the business, of the profile of the entrepreneur and of as it manages the adversities of its enterprise.
Thus an entrepreneur has as main abilities: The Vision: ample how much to its project, planning of action and execution of its enterprise. The Taking of decision: attitude at the moment accurate, necessary in its action, that must be calculated and be foreseen, measuring all the weak and strong points. Its you differentiate: they place ideas in practical, has the power to conquer its ideals, enaltecendo its main advantages, get dom to dominate the market and to reach profits in its projects. Formation of opinion and profile of leadership: to be able to captivate the people and to involve them in its intention, with the fulfilment of rewards for such attitude of cooperation with its leader. Interpersonal relationship: interaction and envolvement inside of the society that this inserted one for the reach of the accomplishment of its enterprising project.
INTRODUCTION With the reinforcement and consolidation of the Second Industrial Revolution, in the end of century XIX it was possible to perceive an increase in offers and the demand of goods and services never before seen, what certainly it provided to the competition between the companies and also the concentration of the economic-financial power in the centers where if they concentrated such companies. In this period the great corporations had also appeared, that possuam in its safes a voluminous addition of capital, what it propitiated high investments and it fortified the competition, therefore when the great ones concurred, suffocated the lesser corporations and immediately afterwards, it was possible to foresee that a great one would lose. Knowing of such difficulties and uncertainties of the market, in this period also, the attempt to stabilize the market and its competitive fight, many companies had finished using of fusing, holdings, joint venture, pools and monopolies. In this article she will be possible observes the structure of the market, its concept and its species, examples and its regulations. THEORETICAL RECITAL 1. Concept of Market A group of purchasers and salesmen of one determined or service well. Where the purchasers determine the demand and the salesmen determine offer of the good or service. 2.
Structure of Market The Structures of Market are models that catch aspects of as the markets are organized. Each structure of market detaches essential aspects of the interaction of offers and the demand, being based on characteristics observed in existing markets. In all the classic structures the agents are maximizadores of profit. The market structures are conditional for three main 0 variable: ) number of producing firms in the market; b) differentiation of the product; c) existence of barriers to the entrance of new companies.
Since the moment where you to arise themselves of morning and to wash the face; you enter in contact with a pipe of water transport through the tap. You when taking a bath are to enter in contact with the steel. You eat the small lunch and use yokes and knives of steel. You handle a taxi, train, or bus for the office, and these are made with steel, plates, pipes and pipes. Where it wants that it goes and it makes what to make, the steel is always close to you.
Therefore it believes the steel pipes, they are in all the side and they are part of our lives and little nothing we know on them, certain? But to decide this question it reads this article and it is to more perceive a little on the functionality of the steel pipes and where, as and the reason of the increasing use of the same ones in the present time. The steel is resistant to the corrosion and oxidation, exactly in high temperatures. Steel pipes, even so are not the available option cheapest have many benefits, beyond being resistant to erosion petrochemical, electronic, automotiva, naval and textile. Nowadays a vast gamma of decorative art is created from steel pipes. These pipes come in some forms, oval rectangular, also round and square, depending on the necessity, has a great variety of choice. The water industry also, uses such pipes. The best part is that they can be recycled, its scrap iron can be melted to make new products.
So that the company obtains 10% of reduction in the costs with fuels that was considered in the simulation above, the same one will have to implement a program of constant training for its drivers, instructing the same ones on interpersonal relationship, driver citizen, quality in the attendance to the customer, Brazilian legislation of transits, economic direction and recycling of MOPP (Movement of Dangerous Products). Moreover, as the oil diesel is one of the first item that the spread sheet of cost of road pursuing heads, many companies is betting in training of drivers with intention to reduce the fuel consumption. Ones of these companies is the Martins Group, that with the necessity to correct some vices and to obtain one better performance of its fleet it opted to this alternative and it got a economy of 13% in the costs with fuels. Before the training of economic direction, its vehicles made average of 5,3 km/l, after implemented the training it was obtained to increase the average of same between 6,2km/l and 6,4km/l. Another item that has a very great impact in the fuel consumption and that it will have to be revised in the preventive maintenances is the injector bombs and injector peaks. According to Adriano et al (2008), a time that desregulados, the vehicle will be able to increase the fuel consumption in up to 60%, what impacta in an increase of cost very raised.
Table 4.4 Comparative degree between Costs with Parts without Preventive maintenance and the Implementation of the Preventive maintenance. Graph 4,4 Comparative degree between Costs with Parts without Preventive maintenance and the Implementation of the Preventive maintenance. For Bosco Joo (2008), director of Logistic of the Transporting Alliance, the preventive maintenances of the 25,000 trucks must be carried through to each km. Following this cronograma, the transporter obtained to minimize its costs and to maximize its profits getting a satisfactory edge of profit.
In another stretch, when she goes to start an activity of quarrel of the contents, the authors create one when I contend rules so that she can have quarrel: ' ' Rules for quarrel: 1.Levante the hand and has asked for the word (…); 2.A speech, uses the tone of flies adequate (…); 3.Evite to repeat what already it was said by some colleague. (…) ' ' (CARPANEDA; BRAGANA, 2005, P 52) In short, are many the examples, in the book, of the ideological and repressora action of the school as ideological device of the State. All the activities are presented with the verb in the imperative, proper verbal time for orderly. The pupil always is remembered the authority of the professor and it always he is led to speak what the professor desires to hear, configuring a true symbolic violence of the school on the individuals, from the moment who it does not allow favored the individual manifestation or of a group less. Last consideraes With this work, we think that the action of the State was clear on the individuals as a repressor device that is always taking the individuals of the dominated classrooms to obey the ruling classes without arguing, and that the book didactic is an important instrument in this context. This action of the State, by means of the school configures as something violent, from the moment that the school obtains to hinder the individuality even though and, the proper initiative of change that the individuals of the dominated classrooms have.
As we observe, the violence of the State is not transferred for the superficial level, but yes for the symbolic level, what it becomes more difficult its combat; therefore that it is important a reading and more critical quarrel of our used didactic books in the schools of the country. References ALTHUSSER, Louis. Ideological ideology and device of the state: notes for an inquiry. In ADORNMENT, Theodor W. et. Al. A map of the ideology.
Rio De Janeiro: counterpoint, 1996. P.105-229. BOURDIEUR, Pierre. Economy of the symbolic exchanges: introduction, organization and election: Sergio Miceli. Florianpolis: perspective, 2002.p 203-229. CARPANEDA, Isabella; BRAGANA, Angiolina. Open door: Portuguese language, 3 series. So Paulo: FTD, 2005.
The vast majority of people do not know make the most that can make use of a good perfume. To get get the best out of a perfume on our behalf, we must know a number of details that I discuss below. We must try by all means that the perfume that we use to become our ally when giving an impeccable image. The sense of smell is well linked to memory, so often the case that we use perfumes cause a similar effect on people around us. From this comes the conclusion that one must use the right perfume and the best manner possible. This requires experimenting with various scents until you find the best suited to our properties, since the same scent changes from one person to another. There are six different groups of perfumes: Floral simple.
It is a perfume made from the essences of a single flower. Easily identify and is usually named after the flower base of the perfume. Forest. These perfumes are composed of a mixture of scents from flowers of the field. Fragrances are usually remember the fresh smell of the woods and fields.
Bouquet. It is a perfume that comes with the mixture of various flowers, not dominate any of the others. Fruit. Perfume based on the aroma of fruit. Fragrances can be composed of one or more fruits. They usually have a citrus base. Exotic. Perfumes very strong, resulting from the combination of several elements (amber, patchouli, etc). Spices. Intense perfumes are created from spices (cinnamon, vanilla, etc). Usually combined with floral aromas. We specialize in and the best prices.
Originally, the term "rock garden" meant a botanical collection of alpine plants. Today the rock garden is called a fragment of the landscape – rock garden, rock garden, rocky hill, flat rockeries. Alpine Slide widespread in the late XIX – early XX century. Her appointment – a demonstration of the alpine flora of the highlands. Center of the rock garden is a massive stone symbolizing the mountain peak. Rock garden can be seen in the countryside residential and suburban areas of six hundred parts. Importantly, to alpine garden in a small area does not look too bulky.
On a small plot of land to build a better compact mound or flat Rocard, and in depth a large land plot will look good solid rock garden size. Developing Landscaping area, it must be remembered that a rock garden in addition to slides includes adjacent areas. Its size is directly depend on the size of the land allotment. It is very important to alpine garden organically fit into the surrounding landscape and not look like an ordinary loose stones. Construction of rock garden begins with a layout of the site. Pit formed after the removal of topsoil, fill with broken bricks, expanded clay, gravel. Basis for the high rock garden created out of barren soil. Earth poured in layers, compacted layers and fill with water to identify voids.
Basic requirements for the material used – uniformity, durability, and harmlessness. Svezhedobyty stone is valued much lower than smoothed by wind and water, covered with lichen and moss. Traditional Russian stones slides – granite, basalt, sandstone, limestone. Size and number of stones selected on the basis of the overall design of the composition. Large boulders partially absorbed in the soil, and small set directly on the ground. Composition, as typically represent an odd number of stones. In the construction of rock garden use and related materials ": large and small gravel, granite pellets, sand, peat, pine needles, pine nut shells, crushed bark. Designers offer a variety of design options alpine slides: "hillside", "Mountain Valley", "gorge", "talus", "Alpine meadow", "rocky ledges. Botanical rock garden foundation are ground cover perennials, stunted trees and shrubs, grasses, ferns, bulbs. Ornamental onion, crocus, Galanthus, stsila, species tulips adorn the gardens in the spring, dropping their leaves in early summer. In their stead come Ferns – Kostenets, puzyrnik, Woods, kocheryzhnik, mnogoryadnik. Well with the stone ground cover perennials that grow "pillows": Phlox subulate, bellflower, Arabis, travyanka cloves, grains, thyme. Rocky hill can be supplemented by plants that do not form a ground cover: tall, pechenochnitsa, Adonis, iris, anemone, primrose, sleep-grass, some types of orchids. Large-plants look good on a large hill near the pond. An important element of rock garden – low-growing shrubs, which tend to grow at the foot of hills or at the bottom of the slope. If the plants are properly selected and planted, they very quickly adapt to the new location, and some of them will bloom the same season.