“Strategic communication makes all the difference in the money depends on, to the money but everything is pushing”: the great poet and thinker J. W. von Goethe brought to the point, what is today still hate loud pronounced. This striving daily business for more sales, higher price acceptance, new orders or an optimal valuation for marketing and management includes. This process is to control not only by economic instruments, but he needed continually strong and compelling communicative support. “Capital, employer branding or business relations, internal communication, product launch or social entrepreneurial commitment: how” it arrives! Goal-oriented press and public relations work prepared the ideal terrain on the entrepreneurial successes can better grow and thrive. Communication is key and driving force at the same time, to get business in almost all areas of progress”, says Thomas Bartel of the ICF-PR agency in Hamburg. Prerequisite, however, is a clear communication strategy, in which individual measures target-oriented embedded.
Creativity is important, but the sender and message must remain always clear”as Bartel next. Too often, ad hoc and uncoordinated activities of various operational copyright stand side by side after his observations isolated. L’art pour l’art”in the field of PR is not only much too expensive, but also toxic for any sustainable and significant profiling. Effective and efficient communication rather characterized by continuity and the use of synergies. Persuasion with the elementary objective of creating trust and sympathy in the market and the public, was therefore no sideline for an anteroom. The value proposition of PR for a company can enough be not highly estimated and is a multiple of what is for it to invest”, PR professional summarizes Thomas Bartel. The reverse of the invoice could be for a corresponding neglect make up. The painful receipt for it will collect then especially in times of crisis. Thomas Bartel, ICF Public Relations consulting, Hamburg