Companies who adopt ethical behaviors are distinguished front to the competitors and contribute for the economic development, improving, simultaneously, the quality of life of its employees, its families, the community next and the society as a whole. 4. The importance of the Communication as Strategy of Differentiation the organizations need to think of innovative form, extending and diversifying its internal performance in such a way, with respect to improvements directed toward its Inter-relationships, mainly comunicacionais, how much external, in what it becomes related to the expectations of the market competitive. In this direction to classify communication as information, way, linking, would be to simplify one of the biggest phenomena of socialization. One of the focos of the Strategical Planning must be in the importance of the communication, mainly as for the white market of the organizations that it needs to be convinced the decurrent benefits the entailed differential to its activities. From this form, the search for the communicative quality originates from the estimated one on that, in times of intense competitiveness, the success in the long run and the consequent possibility of survival of an organization depend on its capacity to satisfy necessities and expectations of its customers. The communication must evaluate the public internal, external, customers and suppliers, therefore all need to know and to visualize its performance in this process; it must guide the administrative cases.
The communication must allow that the taken actions are seen as part of a process that the organization is implanting stops to reach definitive future objective, beyond directing to the quarrel of the Strategical Planning. All in the company must say, argue and change ideas on what and as the company is acting. In this manner, to facilitate the communication in the organization is basic function in the direction of uniformizar it for all the employees. The communication is motivadora and must be capable to create in the employees the sensation to belong to the process.