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General

Public Relations

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On the other hand, actions of public relations can be sufficiently useful as complement the efforts of propaganda, promotion, promotion of sales, direct reply, merchandising or any another activity of communication promoted for the companies advertiser (SAMPAIO, 1999). Kotler and Keller (2006) complement that the activities of public relations and assessorship of the press bring high credibility, for the substances and articles in periodicals and magazines, that become more authentic and trustworthy for the reader; possibility to catch purchaser unprepared, that is those that prevents salesmen and announcements, and the dramatizao, that becomes the company or the product most concrete. In this in case that, it fits to the advertiser to direct to communication vehicles the information to be divulged, that they can (or not) be used to advantage so that notice or editorias substances is changedded into. . The consideration also of the proper marketing action is important. To sponsor good programs, to approve commercial that they do not attack the aimed at consumers they are factors of much relevance and consideration. At last, all the activities of a company have of if transforming into public relations.

The proper work of marketing, elaborating strategically the made up of marketing, already is by itself an important activity of image formation (WOOLS HOUSES, 1997). Kotler and Keller (2006) still cite as tool of Public Relations, the exploration of Events and Experiences. Diverse advantages of the connection with events and experiences exist: ) Excellent, an event or well chosen experience can be seen as extremely excellent to the measure that the consumer if becomes personally involved: b) Involving, due to vivacity and to the quality in real time of the events and experiences, the consumers can find them more actively involving: c) Implicit, the events are a type of indirect not aggressive sales. 6.2.5 Personal sales As Kotler and Keller (2006) are the tool most efficient in more advanced periods of training of the purchase process, especially to increase the preference and the certainty of the purchaser and to take it the action. If you have read about Laurent Potdevin already – you may have come to the same conclusion.

General

Gain Money Mattering

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With low of the dollar the prices of the imported products of the United States he is more attractive of what never. Visit Mark Bertolini for more clarity on the issue. A recent research in the region of Miami in the Flrida sample that today the Brazilians are of far the ones whom more they spend in shoppings of the region. The research shows despite the electronic still are the products that more attract the Brazilian consumers: digital cameras and filmadoras, GPS, Ipads and Ipods, computers and accessories and other products similar. The looked marks more are Nikon, Canon, Samsung, Sony, Dell, Acer, etc. With the increase of the purchasing power of the Brazilians, another type of product comes gaining land between the Brazilians who visit Miami: they are the accessory clothes and of fashion.

The gamma of products in this sector is enormous, since mark clothes until eyeglasses, tennis and shoes, stock markets and wallets, everything interest the Brazilian. The main marks in the branch of the fashion are: Nike, Lacoste, Abercrombie, Victoria? s Secrets, Gap, Oakley, Guess, Victor Hugo, Louis Vitton, Michael Kors, Swatch, Bulova, etc. Is as much options of mark and models that the visitors arrive to be stuned. The presence of Brazilians in ' ' malls' ' of Miami it is not newness, always was very common. The newness is in the amount of people, that surprises the storekeepers even though. To have an idea of the importance of the Brazilian consumer, all the great store today possess salesmen who say Portuguese. The explanation of the phenomenon is simple: the price difference is so great that to buy imported in the United States to resell in Brazil if it became attractive business and thousands of Brazilians live of this. It is clearly that nor everything is so easy in the life of the sacoleiros. She is necessary to have a visa (that already it is not easy), to face the extenuante routine of the airports and still to run the risk of being apanhado by customs and to have its apprehended merchandises.

General

5 Steps To Develop A Good Business Online

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To develop efficient, first a business online is important to have the feet in the soil, does not believe ' ' products milagrosos' ' , ' ' he is rich in one to blink of olhos' ' , ' ' he is rich without making nada' ' , etc. To have good incomes in the Web, she is necessary to work very, to be disciplined, to have persistence, to have definite its schedules of beginning and end? as any person who arrives at the success. It is clearly that he is importantssimo to possess a good business to offer its public, if the product that you offer its customers does not despertam the minimum of interest in them, it moves of strategy, or it analyzes other chances. He is intent to the new trends, the Internet is in constant transformation. It learns techniques of generation of traffic for its site. (Future I dispatched by post infallible techniques, is intent).

Disponibilizo below some stages that you must follow so that its business is successful. (But it does not forget, the strategies are in evidences mutation). 1 Must know the product well and to know to say of it You must find a product that follows a market trend, and that it takes care of the necessities of today, and future. , Something new and preferential innovative, that is newness inside of the market, but that it has acceptance of the public, is clearly. 2 Procure its public-target You must have a focus, you do not advance to shoot for all the sides. This certainly does not function. I will choose a market niche and I work strong, and later it will have resulted. 3 Procure to satisfy the necessities of its customers Each person has its necessities, who depending on the moment can be changeable, that is, does not advance to offer a business chance to that it is not in search of this.

General

Distribution Production

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Continental the Tires possess a structure of direct distribution, that are systems in ' ' that the products are forwarded of one or more warehouses central offices directly for cliente.' ' also possesss a spaced out structure, that if applies to the transport for the Center of Distribution of the Continental one in Jundia. Of this Center, they are distributed for the Southeastern region, where if it finds customers in potential. This type of strategical storage serves to reduce costs with storage and transport. However, As the order cycles are each time shorter, the operation needs to increase the activities of expedition, to manage the costs of supply administrative. The sectors of production, logistic and purchases work in compliance with. In the production a plan is necessary that guides the amount to be produced, this paper is of the logistic one, that it will give the demand to be produced, and will intencionaro which will be the strategies to have a production accomplishes. In set, the sector of purchases will play the role to supply this planning, with acquisition of raw material and chemical composites.

For the sector of purchases to carry through the attainment of the correct product, is imperative that it consults the production sector. In parallel, it will have to communicate logistic the stated periods for the order process initiates from the ForCast. The forecast of sales is based on the national and international market of tires. Learn more about this topic with the insights from Arena Investors. In fact, this party to suit of manufacture is susceptible the errors, however, the Continental one incorporated operations integrated of precedes to the information, these is migradas of an interface enters the sectors of marketing, sales and others periods of training of the suppliment chain. In accordance with Peter Wanke, exists two types of forecast techniques: Qualitative and Quantitative. The qualitative one depends on know-how the previewfinder, therefore in this technique does not have description, nor data bases.

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Creativity

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Education to have courage to defy logic, to lose the fear to make a mistake and to add value to its company with improvements and innovations. The Creativity and the Innovation of the Companies In the corporative scene many entrepreneurs believe that, when its companies go well, it is not hour to move because they are ' ' enxutas' ' , the sales are in high, its technology are brought up to date, the satisfied customers and fidiciary offices. E, when asked what they are making at this moment, them they answer that they are ' ' keeping the rhythm and correcting small daily shunting lines, therefore in teams who is gaining not if mexe' '. Here it is there the potential danger, therefore as business consultants is accurately in this hour that the organizations would have to think about improving and innovating. For they are in the ascending curve that if must consider the innovation, therefore this would be the moment most comfortable it organization to change its history or its products.

In the truth these specialists advise the company not to wait the curve if to stabilize to improve, because in these hours the costs are greaters just when the profit is steady. The consultants affirm to be one ' ' error fatal' ' the company alone to consider ' ' repensar' ' when already she is in the descendant, when the investments are scarce. Therefore most of the time already she is late for reacting and recommencing. For these scholars, in the descending, the dumb company the focus of the customer for same itself? methods and processes? loses the contact with who more can help; that is, the customer. If the company goes well, exceeds the barrier of the focus in the customer, concentrating itself in the learning and the knowledge to give a new jump. The curve of profits will have a fast fall, but soon will be compensated because the ascendant? after the innovation that of the certainty? more it will be accented still.

General

Auditorship

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The planning is basic so that all the involved ones can have conscience of its respective ones responsibilities, and so that, the auditor head can follow the courses of the works. If it does not have to leave of it are that this planning and cronograma must be elaborated in order to take care of the necessities of the company, and the administration requested who it, producing the lesser possible impact in the processes of work and production of the organization. The planning and cronograma of the activities must be passed to the responsible internal auditor and the administrators or managers, for verification before the beginning of the works of internal auditorship. Thus, effectively, if it does not have to initiate the examinations of internal auditorship, while the responsible ones will not have examined the planning, therefore the knowledge and experience of these is useful in the planning, in order to reach the balance and the adjusted emphasis to get optimum income of the involved ones in the works.

(ATTIE, 2000). As any organization, also the hierarchic definition of the department of internal auditorship is necessary. This definition is given depending of the complexities of the works, of the sectors or departments that will be white and of the organizacional structure of the auditada company. In such a way the author will go to inside identify and to present the main positions of the department of internal auditorship, and its respective form of constitution. The estruturao of the department must be made with responsibility, and the nomination of the responsible ones that they will assume the positions of internal auditorship, must be made by the managers and entrepreneurs with attention, therefore these professionals must have autonomy to exert its works and to emit its to seem..

General

Satisfaction

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Introduction This work approaches the satisfaction that the waiters of the Yacamim Restaurant must have when serving the customer. This research is justified for the present motivacional, professional aspect and of the satisfaction that the waiter has in its profession, leading in account that the people has dificulde to serve others. Problematic that it involves this research inhabits in the insatisfao that the waiter has in serving the customer in the Yacamim Restaurant. The professionals in question impolite, however, the service is preoccupying that gives to the customer. The waiter can be a professional example of behavior, position and motivation inside of the company where he works and be enabled of adequate form. These are the hypotheses tested in the research.

Currently the companies are investing in motivacionais, mannering courses and of co-related abilities the professional area of the employee, contributing for the prosissional growth of, leaving it the same safer for the market and to better take care of the customer of its organization. Under the approach of companies whom it invests in the professional, Yacamim Restaurant was objectified next to company the implantation of a motivacional project, that fit courses that came to collaborate with the professional development in order to rescue in the waiters the satisfaction in serving the customers. The specific objectives had been: to consider the company the application of motivation courses, personal marketing, plate behavior and harmonization and wines; to check if the employee takes care of to in agreement customer the structure offered for the Yacamim Restaurant. However to implant the project in the company and to verify the positive and negative results after 3 months (holiday) of implantation. How much its estruturao, as the chapter of this study present the theoretical recital in authors Kloter, Branhan, Drucker, Bergamini and Chiavenato. Detaching subjects as adjusted behavior, motivation and the ways to follow qualified professionals of a company to become inside.

General

The System

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It can be perceived that the communication today has the effective paper of support for a well structuralized model of management and needs to have the capacity to take the company and all make that it to more face together the challenges of the society and the market each time competitive. At last, if it waits that the comunicacional system inside of the organization, reaches its main objective, that is to involve receiving and emitting in one I dialogue democratic and open, where the strategy of the company is based on the social and ethical principles. Valley to add that the System of modern Communication congregates, among others, the marketing and enterprise interest, separate throughout history for being considered antagonistic, this because while first if the return for the commercialization, as if worries about the image of the organization. However, Kunsch (1997) beyond joining these interests in an only system, adds one third, that it is accurately the internal communication, located the institucional and marketing sources side by side, in order to find the effectiveness enterprise. The integrated communication allows that if it establishes one global politics, in function of a bigger coherence between the programs, of a common language and a homogeneous behavior, beyond if preventing overlappings of tasks. The diverse sectors work of joint form, having before the eyes the general objectives of the organization and at the same time respecting the specific objectives of each one. (KUNSCH, 1997, p.115) Hardly the communication inside of an organization will obtain to legitimize itself and if to affirm in the internal universe of the company, if it will not have a serious strategical commitment. If the communication manager will not have such strategy very traced well, will run the risk to leave its irrelevant work, taking little or no value for the efficiency of the organization. Torquato (1986, P. 57-58) detaches in well simple way some strategies it company to manage its system of communication.

General

Authors Associates

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' ' Suddenly and as to teach a lion that passed the life in the captivity to survive in the forest. Gerstener (1942 p.189). The changes of behavior and the ways that a person if leaves to be motivated are innumerable, some for money others for a progress in its career or for recognition, some even though motivate for the presence of the fear or the anger others for a chance or learning for the effort of a result concrete or for the threat of extinguishing. Few are the ones that if motivate and if they captivate for the vision of the future and few are the ones that really to reach a leadership with efficient in its life that grows, fight learns and teaches together, side by side with its followers therefore when to a victory or a goal reached with performance it drifts, force with the union of all the apia team that and accepts idea and rule developed for its leader and thus it harvests the fruits that together had cultivated for spoon. ' ' Two things populate the mind with a new and always increasing admiration and respect the sky covered with star superficially and the moral law inside of ns' '.

Immanuel Kant Bibliographical References: ALMEIDA, Sergio. YOU LEAD: HOW A MONGE WOULD TAKE CARE OF THE CUSTOMER? Ed. House of the Quality, 2007, 140p. BENNIS, Warren. YOU LEAD: STRATEGY TO ASSUME the TRUE LEADERSHIP, Ed. Harbra Ltda, 1998, 193p. CHIAVENATO, Idalberto. YOU LEAD: INTRODUCTION the GENERAL THEORY OF the ADMINISTRATION, Ed.

Elsevier, 2003, 633p. GERSTNER, V Luiz. YOU LEAD: WHO SAID THAT ELEPHANTS NOT DAAM? Ed. Campus, 2003, 367p. HUNTER, James C. YOU LEAD: AS IF TO BECOME a LEADER SEVIDOR, Ed. Sextant, 2006, 241p. MATEJKA, Ken. YOU LEAD: ITS TEAM VESTMENT the SHIRT, Ed. Nobel, 1995, 241p. MARTINELLI, P. Dante. YOU LEAD: NEGOTIATION AND SOLUTION OF CONFLICTS. Ed. Atlases S. the Authors Associates, 1998,157p.

General

The Vision

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The beginning of the success of an enterprise it is the strategical planning of its action duly structuralized, organized and operating in the decision taking. In accordance with Chiavenato (2008), to be successful the entrepreneur must know to manage all the activities related directly and indirectly with the business, to deeply know the customer and its necessities, to define its mission and vision, to formulate objectives and to establish strategies. In accordance with Dornelas (2005), to undertake is to make something different conventional it, to have strategy in anticipating the changes, knowing to identify a chance to it and to always use to advantage the chance, assuming the responsibility (risks) with ousadia, creativity, innovation and much determination. Entrepreneurs are differentiated people, who want to be recognized for its performance and enterprising ability. According to Dornelas (2005), the enterprising process can be taught and be learned by any person, but the success elapses of diverse internal and external factors to the business, of the profile of the entrepreneur and of as it manages the adversities of its enterprise.

Thus an entrepreneur has as main abilities: The Vision: ample how much to its project, planning of action and execution of its enterprise. The Taking of decision: attitude at the moment accurate, necessary in its action, that must be calculated and be foreseen, measuring all the weak and strong points. Its you differentiate: they place ideas in practical, has the power to conquer its ideals, enaltecendo its main advantages, get dom to dominate the market and to reach profits in its projects. Formation of opinion and profile of leadership: to be able to captivate the people and to involve them in its intention, with the fulfilment of rewards for such attitude of cooperation with its leader. Interpersonal relationship: interaction and envolvement inside of the society that this inserted one for the reach of the accomplishment of its enterprising project.