Tag Archives: advertising & pr


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What begins as a conglomerate of disparate individual opinions so online, can indicate about consumer behavior through targeted evaluation measures. The consumers in the head looked? Social media monitoring describes measures which serve to capture user-generated content from social networks, blogs, forums, video -, photo – and assessment portals and similar online sources and to analyze. This happens mostly commercial reasons, such as in the context of market research, but also in the scientific context of meaning. Vikas Kapoor has compatible beliefs. Unlike the pure Web monitoring only user-generated content are considered at the social media monitoring; Articles from professional online magazines etc. are not part of the analysis.

Company offers the ability to make sound decisions about the future direction of their offerings on the basis of the findings of professional SMM. There is also a possibility, with the users in direct dialog to appear (social media relations) and to thus influence especially problematic sentences about the company and its products. Providers such as the meltwater Group provide the automated social media monitoring tools, which give insight into companies that publish user about their brand on the Web. Meltwater buzz, the world’s leading according to the meltwater group SMM tool takes into account both the quantity of statements as also its thematic focus, the range and the valuation trend of posts. Direct links to the sources facilitate the contact, such as with bloggers. Graphical evaluations make the results even for non-SMM experts easily ascertainable.

But how far will carry SMM findings in this form? Figures suggest customers understand each analytical instrument is only as good as the one who operated it. In SMM, this means: the first primary quantitatively collected statements from blogs, forums and social networks require professional handling with high interpretation competence, more to be out of them as a pure snapshot of verbal Gewusels”on the net. “”It out, if, in the course of the Guttenberg affair on Twitter first the terms heaped what says for example thesis”written off by @Pro Guttenberg, then emerge and” and Parliament “be solved (source: meltwater)? While in this case easily on a reflection of the message history may be banned from disclosed the plagiarism allegations about first expressions of sympathy for Guttenberg to the question hour in Parliament the qualitative classification of the results by far not always so easy.

Public Relations As A Success Driver For Company

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“Strategic communication makes all the difference in the money depends on, to the money but everything is pushing”: the great poet and thinker J. W. von Goethe brought to the point, what is today still hate loud pronounced. This striving daily business for more sales, higher price acceptance, new orders or an optimal valuation for marketing and management includes. This process is to control not only by economic instruments, but he needed continually strong and compelling communicative support. “Capital, employer branding or business relations, internal communication, product launch or social entrepreneurial commitment: how” it arrives! Goal-oriented press and public relations work prepared the ideal terrain on the entrepreneurial successes can better grow and thrive. Communication is key and driving force at the same time, to get business in almost all areas of progress”, says Thomas Bartel of the ICF-PR agency in Hamburg. Prerequisite, however, is a clear communication strategy, in which individual measures target-oriented embedded.

Creativity is important, but the sender and message must remain always clear”as Bartel next. Too often, ad hoc and uncoordinated activities of various operational copyright stand side by side after his observations isolated. L’art pour l’art”in the field of PR is not only much too expensive, but also toxic for any sustainable and significant profiling. Effective and efficient communication rather characterized by continuity and the use of synergies. Persuasion with the elementary objective of creating trust and sympathy in the market and the public, was therefore no sideline for an anteroom. The value proposition of PR for a company can enough be not highly estimated and is a multiple of what is for it to invest”, PR professional summarizes Thomas Bartel. The reverse of the invoice could be for a corresponding neglect make up. The painful receipt for it will collect then especially in times of crisis. Thomas Bartel, ICF Public Relations consulting, Hamburg