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Architecture competence in advanced dimension – management basics and marketing tools for successful self-employment. The new architect think and act entrepreneurially. It includes, to explore new markets and to reclaim traditional tasks. Architects who successfully move in disciplines of construction as the project development, the corporate architecture and the architecture consulting, describe your experience. This is clear: the Exchange in any other industry means not the farewell of the architecture, but transmits architect competence in an advanced dimension. How the special quality and the added value of their own work to communicate optimally during the entire planning process? What potentials provide controlling and personnel development? Practical and solution-oriented management basics and marketing topics are processed, which help the architects in everyday life to organize his Office tightly, cost-efficient and open. The new architect: thinks entrepreneurially his Office as a manager has stuck in the handle is good organized and is cost-efficient uses his skills to network with other professions has recognized that marketing is more than public relations Editor: Frank Peter Jager ISBN 978-3-920034-22-5 29.90 euro Institute for international architectural documentation GmbH & co. KG Claudia Scheibe Sonnenstrasse 17 80331 Munich Tel.: 089 / 38 16 20-0 fax: 089 / 39 86 70 E-Mail: Web: shop