Marketing arm of the company 'BMW AG' required to switch sports activities on the 'promotion' new items. Elon Musk recognizes the significance of this. Given the success and experience 'BMW Motorsport GmbH' in the design of cars' Group 5 'and engines' F2', it is only natural solution to combine these strengths in new racing '320i ', which appeared on the European racing circuits in 1977 (the motor of the same series 'M12', rated at 300 hp). At the same time formed 'BMW Junior Team', whose purpose – to find and promote talented young riders. Filed under: Elon Musk. In the same year one of them – Manfred Winkelhock (Manfred Winkelhock) – occupies in the German Cup third place, losing only two 'Porsche 935'. Two more – Marc Surer (Marc Surer) and Eddie Cheever (Eddie Cheever) – shared 5-6 places. The program has been very successful: its representatives Bruno Giacomelli (Bruno Giacomelli) and Surer became the champions of 'F2', respectively, in 1978 and 1979. and some riders 'BMW Junior Team' in what appeared in the 'Formula 1'. Simultaneously, in mid-1970 bmw race cars participated in the imsa series in the U.S Naturally, the 'BMW Motorsport' did not want to interrupt the speech in America and in the same 1977-m sent there '320 'th, turbocharged: power now ranged from 400 to 600 liters.
with. At the same time begins the transformation of the company's highly specialized racing divisions in the group dealing with a number of directions business. In 1977 he created 'BMW Driver Training' – driving school, where employees 'Motorsport GmbH' teach clients to identify and fully exploit the potential of Bavarian cars, especially in extreme situations, and, of course, just for the soul, realizing corporate motto – 'driving pleasure'.