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Newspaper Grows Online

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Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.

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Marc Christopher Schmidt

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Only a few months ago was with Facebook connect a big step in this direction done – namely Facebook linking with other sites, which causes that the activities on just these third-party sites is semi-automatic communicated on Facebook. The next logical step for Facebook would be the development of a genuine own browser, which would cause by the way, that you don’t even leave the community here”, explains Lobo. Parts of the redesigns would indicate: many navigation items have been moved in the non-mobile baseboard. The redundancy with the navigation on the surface is not coincidental – but to get used because the user continue to use Facebook, if another page is displayed on the surface of the screen. With cloud computing operating system and browser would grow anyway into a Betriebsbrowser”.

The Google Docs Office applications in the chrome browser are doing pioneering. The semi-automatic communication in the form of a comprehensive Lifestreams would with a real own Facebook browser Reality, because everything that we do in the browser – for me that would be about all, could then be part of our communication stream”, speculated Lobo. The practical on a semi-automatic flow of communication is that I no longer active intervention, but more and more – responsive if you want. A great scenario. Not ‘Big Brother is watching you’ but ‘Facegoogle is watching, tracking, analysing and predicting you’ “, says Marc Christopher Schmidt, Managing Director of the travel portal Triptivity Andreas Rebetzky, spokesman of the cioforums in Munich expressed doubts.” The openness will be larger, especially with the younger generation.

However, the taste of the abuse in the room stops. Just Facebook, talking through their aggressive marketing strategy of information about make, as frontrunner develop no ethical qualms. If this company wants to develop a browser now, so must be and must be asked after the intentions. They lie about in the larger control the functionality. What ‘Chrome’ by Google? We have a very good browser. If you would like to know more about Dan Zwirn, then click here. And possibly even a browser? From my point of view, this is so with caution to enjoy. It creates trust through transparency in the objectives. Honesty must be earned. And in two dimensions Facebook not among the leaders”, Rebetzky, CIO of technology specialists Bizerba criticized. The other dimension is the decision delegation of semi-automatic communication. One leaves the browser to automatically respond to questions it is the programmer to a part, set the threshold of the automation. I think we should not underestimate the dangers of this personality exposure.