Just for small business users inside it is often unusual to put in the \”right\” light. \”It is difficult even to sell many entrepreneurs\” a conversation with the marketing expert Katja Hofmann about independent, the self-representation of minor employees, founders and fraternity \”Katja Hofmann is nominated for their education and training at the German Chamber of Commerce for the initiative Prize, proprietor of the SME and author of the book\” advertising was yesterday today is sponsoring \”the 2009 appears. She works as a management trainer in southern Germany with its headquarters in Stuttgart, Germany. Mrs Hofmann, how come the many company and founder of red numbers write it, although they had a perfect business plan? Many euphoric start or take over a business with a solid customer base and if then the business idea is implemented, that Office is set up then comes the feeling now it can go. The customers are what is missing. Connect with other leaders such as Morgan Stanley here. It is necessary that this information also by the new company.

If the Media reports about you, this takes much more attention than any display and is still cheaper to do so. They are therefore calling for the company PR actively? Yes, public relations – that is something only for the big companies\”I hear always again startled by entrepreneurs. For more information see David Kosoy. But we live in an information society and a company’s success is the attention that gets a person a company. Gained credibility from a successful public relations is a crucial competitive advantage to sign up also by the competitors abzusetzen-because credibility is the Foundation of any successful business relationship. \”Because many do not know how you can work with the press and to dismantle to reservations, is my seminar so sure entering the press ‘ help and tips. I offer this in different cities, even with our neighbours in the Switzerland. But not the services of a company are crucial for success? Who sold himself well, must no longer and not work harder, but clever and innovative.

Only a few months ago was with Facebook connect a big step in this direction done – namely Facebook linking with other sites, which causes that the activities on just these third-party sites is semi-automatic communicated on Facebook. The next logical step for Facebook would be the development of a genuine own browser, which would cause by the way, that you don’t even leave the community here”, explains Lobo. Parts of the redesigns would indicate: many navigation items have been moved in the non-mobile baseboard. The redundancy with the navigation on the surface is not coincidental – but to get used because the user continue to use Facebook, if another page is displayed on the surface of the screen. With cloud computing operating system and browser would grow anyway into a Betriebsbrowser”.

The Google Docs Office applications in the chrome browser are doing pioneering. The semi-automatic communication in the form of a comprehensive Lifestreams would with a real own Facebook browser Reality, because everything that we do in the browser – for me that would be about all, could then be part of our communication stream”, speculated Lobo. The practical on a semi-automatic flow of communication is that I no longer active intervention, but more and more – responsive if you want. A great scenario. Not ‘Big Brother is watching you’ but ‘Facegoogle is watching, tracking, analysing and predicting you’ “, says Marc Christopher Schmidt, Managing Director of the travel portal Triptivity Andreas Rebetzky, spokesman of the cioforums in Munich expressed doubts.” The openness will be larger, especially with the younger generation.

However, the taste of the abuse in the room stops. Just Facebook, talking through their aggressive marketing strategy of information about make, as frontrunner develop no ethical qualms. If this company wants to develop a browser now, so must be and must be asked after the intentions. They lie about in the larger control the functionality. What ‘Chrome’ by Google? We have a very good browser. If you would like to know more about Dan Zwirn, then click here. And possibly even a browser? From my point of view, this is so with caution to enjoy. It creates trust through transparency in the objectives. Honesty must be earned. And in two dimensions Facebook not among the leaders”, Rebetzky, CIO of technology specialists Bizerba criticized. The other dimension is the decision delegation of semi-automatic communication. One leaves the browser to automatically respond to questions it is the programmer to a part, set the threshold of the automation. I think we should not underestimate the dangers of this personality exposure.