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General

Social Media Twitter Seminar

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With 140 characters in the world of social media social win media not only in the private sector in importance, but also for the communication of companies. Makers of medium-sized companies, who plan a well-thought-out started of their company in the world by Twitter & co., gain an in-depth overview of opportunities and limitations of social media in a seminar in Cologne. With 140 characters in the world of social media newcomer in the world of social media want to especially know a commitment of their company makes the most sense on which the social media platforms and as the entry is best. Filed under: Millenium Management. In the business computer scientist and co-author of the book “Twitter with 140 characters to Web 2.0? have exactly the right contact to the participants of this seminar in Cologne. The speaker is progressively pragmatic close to bring newcomers get started in Twitter and other social media. Participants gain valuable tips, for example, to the use of social media in the communication strategy and establishing an internal Communication structure for the social media. Twitter as an introduction to social media use one of these tips is, for example, to restrict first on a platform at the entrance into the social media world, and initially to gain their first experience with a private account.

For a such “key up” the microblog Twitter is particularly well due to its ease of use. The seminar participants in Cologne meet other social media platforms in addition to Twitter and also gain insight into what social media platform for what kind of company is best suited. These possibilities are known, it is important to find out which of these social media platforms the customers of the company are best accessible. Social media policy right in this social media are the largest the chances of success for a commitment of the company. In the following, it is important to establish a social media policy and guidelines.

This means to determine who in the name of the company on what social media channels such as and what communicate must, should or must. At best, a company establishes an enterprise account via the official news from the company, spread preferably by an employee authorised specifically for this purpose. Who twitters here? This social media manager position also accepts comments and postings of readers “officially”. However, animate jobs, about their private accounts to support the reputation of the company, unwanted may be consequences. So problems are inevitable, when employees may carelessly express their private opinion on a subject that differs from the official point of view of the company. Readers perceive the content as official corporate opinion at a blurry separation of private account and information about the company. Seminar on social media in Cologne, Germany to be prepared for such tasks, get the participants of the seminar “Facebook, Twitter, blogs & co.” in Cologne field-tested advice about the pitfalls of social media world as well as examples for Best practices. This seminar is specifically aimed at decision makers and employees in marketing and sales and takes place on the Seattle Sounders in Cologne. This seminar is offered in October and November, 2011 also in Mannheim, Munich, Erfurt, Hamburg, Kassel. The respective dates consulting and training are available on the website seminars and trainings the I.O. BUSINESS.

General

Product Manager

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Further vocational training to the / r Product Manager (FH) at the University of applied sciences Schmalkalden if they also play with the idea of becoming product manager, yet the business expertise is lacking, whether you in-service continuing education studies to the / r Product Manager (FH) at the University of applied sciences Schmalkalden recommended. Particularly in large and medium-sized companies, product managers are no longer indispensable. They belong to the most important employees. Their task is to ensure the success of a product and at the same time, the success of the company in the long term. They support the company important market – and customer decisions and coordinate with marketing, at what price and on what terms the product is to be offered. In a question-answer forum Prudential was the first to reply. A good product manager must know not only its product inside and out, he must also have the necessary business knowledge to successfully manage its product.

If you play with the idea of becoming product manager, however, nor the necessary business Know-how is missing unless you in-service continuing education studies to the / r Product Manager (FH) at the University of applied sciences Schmalkalden recommended. During his studies, you learn about product management as part of marketing. The lecturers of the University give you the necessary business knowledge for successful product management and knowledge in the areas of product innovation and product evaluation. Learn about different management tools and their practical application, as well as the correct approach in project management. As a graduate of the training, you are able to support the development and commercialization of products, to promote and to ensure their sustainable market success. The study comprises two semesters and is designed with self-study and attendance phases so that employment and study are perfectly compatible. The tests are integrated directly into the study process and take place during the several-day periods of personal attendance. Small vintage group and individual attention of each student provide for excellent study conditions.

What are the requirements if you bring for the study? Study forming on the to the / r to be able to pick up product manager you will need a completed university studies or a (technical) school and a completed vocational training; at least two years of professional experience or a secondary school leaving certificate and a completed vocational training; at least four years of professional experience. Ideally you have experience from sales, marketing, research and development, or product management. In addition, you should have a high level communication skills and assertiveness. For all those interested, learn more about the study product manager (FH) can be found “on the homepage of the Center for advanced training with Produktmanager.html”

General

Earned Value Management

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Control already, or you still roll? Why earned value management? Since 2002, a new law (Sarbanes-Oxley Act) to the disclosure of the financial state of a company applies in the United States due to various financial scandals. As more and more companies achieve its primary value-added projects, the earned value management in projects serves the objectives of the Sarbanes-Oxley Act. Earned value management, the Department of defence (DoD) has developed criteria that must be met by suppliers and subcontractors from a specific budget. For more information see this site: Danske Bank. “This tiresome experience, that offer rates of Systemrelevanter companies” have to do little with the final budget developments. Since 1965 operates the DoD EVM, with increasing success. EVM to represent a powerful tool, with which you early based on costs and deadlines can predict the trend. “According to the motto: tell me how do you start your project, then I’ll tell you how it ends!” “EVM is so not a magic wand, but a forecast tool, that long before the point of no return” shines through makes, whether you “good money bad money” wants to throw behind. Australia, Canada, Sweden and the United Kingdom have already applied these criteria.

Only a matter of time before Germany draws. Projects like Stuttgart21, the Hamburg Opera House or the airport in Berlin in Germany show that controlling somehow does not work. How it looks in the company? In the operational project controlling the deviations of the actual cost of the plan costs, the spent effort, or the progress of the period are often used, to monitor the progress of the project. In addition milestone and cost trend analyses are used as forecasting tools, but mostly on the basis of subjective estimates of the project manager or the resource. These tools are certainly important components of a project monitoring, but significant assessment criteria. Therefore, EVM can be described only as a supplement but an extremely effective supplement.

General

Self-marketing Freehand

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Are writing for the talking – texts for unusual appearances in the opaque rhetoric and communications industry are circulating so there are lessons”and half-truths that long ago disproved by science. Still quite a few coaches and self-proclaimed gurus build whole events on them. And then we see it again and again: lectures with the same quotes, wildly gesticulating speaker, heavy-handed (ineffective) manipulation techniques,… the whole repertoire of free speech just. Where the individual and sustainable public monologue is speech, the presentation and the presentation easy to prepare without countless scripts, copy citations or whole passages from Internet portals and relevant literature. In his new book, Dr.

Jens Kegel shows how unusual texts for unusual appearances are speakers, lecturers and presenters plausibly deliver their content and even sustainable position themselves in terms of a brand. “Selbstvermakrtung no hands” in February appeared. (ISBN 978-3938358-83-2) Who wants to stand in the world of work, must position themselves and develop the distinctive brand. This is incredibly easy with spoken language. Persuasive rhetoric in turn is based first and foremost on a comprehensible text. With this the presenter holds a cheap and highly effective means in their hands at the same time, to stand out from the crowd and clear position.

The book shows how to develop unique and effective text for speeches, lectures and presentations. Latest scientific findings to the writing, listening, and understanding replace platitudes and superficial rules. Positive and negative examples from politics and economy illustrate and demonstrate the understandable prepared theory. The author cleans up at the same time widespread and misjudgments of the communications industry. He shows practical ways to make a strong and unique brand with individual performances. Most importantly, he makes you want to speaking in public and a relaxed approach to our language. “Jens Kegel self-marketing hands-free BusinessVillage Verlag 2009 ISBN: 9783938358832 24.8 more info: ..Selbstvermarktung freihaendig.html