Keywords no longer is considered to elaborate the ranking of the natural positions that is to say, when entering an expression in the picture of searches of Google, the list of sites that leave like answer to ours query – due to the committed excesses. That is to say, often they were placed keywords of high demand, when in fact the same did not have anything to do with excellent content of the page. Consequently, all the textual content like excellent content is taken, at the time of positioning the sites in the natural results. For this reason, we made emphasis before about the nonconvenience entirely of realising the sites in Flash. More information is housed here: Barchester. At the most excellent content has a site, far better. Although, clearly, without incurring excesses. We will already see these aspects that technically is called densidad of keywords more ahead. Frank Armijo brings even more insight to the discussion. Tags that is excellent for Google is Description (Therefore the code fragment would be seen that includes this tag: ); Title (Title of the page); Contenido and Seth of characters (; and all the tags directed to bots, that is to say, with precise instructions for the finders, insofar as pages of the site to index and which not (noindex, nofollow, nosnippet, noodp, noarchive, to unavailable_after, noimageindex). All these tags, and others more, added to the textual content of the site replace the relevance of the Keywords at the time of positioning a site in the finders. This it is the first passage towards an excellent position in the natural results. If it has liked this post and wants to place it in its site, can do it without disadvantages, as long as it mentions like source to original Author and source of the article.