This dilemma was irrelevant if she is not because in the majority of the cases us contract for the design of a Web and we ended up ourselves realising the same production of great part of the resources and contents that are required for their correct development. In crude terms to design a Web means to construct a graphic identity, functional and communicational of strategic form for a specific project, however to produce a Web also demands to plan, to materialize and to integrate the contents that are required to construct the site, we can summarize it to the difference is two words more work , (but tasks to execute, more time of development) and we have mentioned since it in many occasions, no developer has problem in working more, as long as it can receive for that reason.

Of all the sites that I have designed I can say to them that in two occasions I have only had the immense one said to have received in form precise, consolidated and opportune the necessary information for the efficient development of the Web, which means that in the rest of the cases I have had to realise one extra management to think, to synthesize, to secure, to wait for or to publish the necessary information for the development of the sites. Nevertheless, this that could already seem gajes of the office for all developer Web and to which we would have acostmbranos, has two great implications that we must analyze: Not strategy can to guarantee communicational effective If the own company that is the one that but knows its business (it entindase services, activities, intentions and competitive advantages) does not carry out effective and responsibly the task for selection, preparation and edition strategic of the contents to show within the site, is impossible to ensure the success of the communicational strategy to develop within the site and therefore of the same intentions..