When you go to investigate on the network, you want to find the best and excellent content that can be found on the internet hit in different web sites and quickly leave if it won’t fill your expectations, then you see what will happen if someone comes to your website and only found a bunch of empty words that can not help anything to solve their problems. We’ve been talking about throughout this book the important thing is to supply to your prospects or customers quality information and not be anything than simply writing and not review it several times to see how will stay or if staying well worded and is transmitting so clear and concise what you are trying to conveyYou must develop a particular way of writing and treat these people or to your prospects as if you were in front of you, or as if you were talking to a friend on the porch of his house, you should try to write short paragraphs no longer than four lines, tries to keep you abreast with current issues related to your area of business and thus can offer them content useful and relevant for your prospects, some of the techniques used by big M.L.M. leaders, is that they are always innovating and offering them to its clients and prospects products free and with content of great magnitude to solve any problem in relation to their business and thus position themselves as great leaders who are working selflessly for their customers and prospects.. Len rosen barclays: the source for more info.