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The Federal Government

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End customer advertising as well as advertising in the commercial sector the recent bill for the regulation of the audit and to change data protection regulations are affected”significantly exacerbated the existing privacy policy in accordance with the rules of the UWG (unfair competition law). The German Government plans to allow the use and dissemination of consumer information only for specific consent. In addition, the introduction of a privacy seal is planned. The influence of citizens on the use of their personal data for purposes of advertising, market and public opinion research will be strengthened by the law. But not only the advertising in the consumer environment is affected. Also the sales activity in the commercial area of B2B is massively hampered and makes it difficult, in addition to the already existing UWG problem for advertisers. In particular, the call center industry as well as dialog marketing agencies, service provider for proactive telephone marketing and Adresshandler is the most affected.

According to UWG already hailing cease and desist letters and court judgments. Balance on a narrow level”B2B advertising companies looking for new customers in the end consumer environment as well as in the field. F. Alexander KEP direct marketing representative of the communication agency S.M.S. – Saha marketing service GmbH in Frankfurt next: not are small – and medium-sized enterprises are often about the legal consequences of their commercial trade in the clear. In particular, the implementation of mailings and the whole area of dialog marketing are affected by the new legislation.” The Federal Government does not recognise as Minister of the Interior Schauble “that the targeting of advertising for many companies is an important means of customer acquisition and customer loyalty and partly to conversion processes will lead the redesign of the list privilege for the concerned business circles.” However, Therefore “the Bill for certain areas of exceptions to the requirement of explicit consent see above.”

General

Tax Return Tips

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Tips for filling out the tax return and income tax return 2008 / 2009 taxes in Germany are comparatively high. More and more people are therefore looking for legal tax tips, can be saved to a personal income tax and thus money. Some tax tips are listed below. Tax Tip 1: Submission of the tax return who is obliged to submit of the tax return, should not miss as the date for submission of the tax return. This date was set for all taxpayers on the 31 May of the following year. Although it saves generally no taxes for timely submission of tax return, but to prevent that the IRS provides an additional late charge. Who cannot guarantee a timely delivery, should submit an application for extension.

Tax Tip 2: The travel expenses to the working area fall under the area of advertising costs travel costs to work. All expenses that are necessary for the obtaining of income, are summarized herein. Since 2007 have Taxable persons only or the ability to make travel costs from the 21st kilometre claims. Be paid 0.30 Euro per kilometre, it is taken into account only the simple route. If you have additional questions, you may want to visit Kevin De Bruyne. The amendment to the commuter lump sum as the deductibility of the travel costs to the working area are also called, is tested but still by the Federal Constitutional Court. In the tax declaration therefore always the total km from the apartment should be specified to work, so that these returns can be in positive court decision from the IRS.

To be able to perform other advertising costs to a profession, tax Tip 3: sometimes more advertising costs. This includes the purchase of uniforms, the purchase of journals or books, and if necessary the professional cleaning of working clothes. Such costs should be taxable in any case keep invoices and receipts for the payment of costs. Is the only way the deductibility. Who can lead no evidence has still the possibility Amount of 110 euros to keep documents. Tax Tip 4: craftsman invoices collect since 2006 is a tax reform directed it now also possible, to settle invoices by craft enterprises, resulting from modernisation or renovation work. Only the labour costs is deductible in this area. Up to an amount of 3,000 euros 20% can be used here. Renters can get benefit from this deduction. It is important, however, that the Bill of the craftsman separately has the work performance. Tax Tip 5: child care costs also child care costs can be used now by the tax. The IRS recognizes this kindergarten and children flu costs as well as a childminder’s.