Ralph Strobel is consultant with KfW accreditation BER Marketing GmbH Korntal – Munchingen Ralph Strobel, CEO of BER Marketing GmbH, July 23, 2010, is has been accredited by the KfW of Kreditanstalt for reconstruction and Development Bank of the Covenant – as a consultant. His approval is Grundercoaching Germany in particular for the programme. Learn more at: Frank Abagnale. Entrepreneur students and young entrepreneurs can now at the BER Marketing GmbH (www.ber-marketing.de) consulting services take advantage of, up to 90 percent funded by KFW. This applies in particular to all topics related to strategic brand positioning, marketing, PR and sales of newly created companies. Who’s with a may in the new Lander, for gets 75 percent of the Coachinghonorars by the KfW. In Berlin and the old Federal Laender the KfW grant is 50 percent.

Entrepreneur /-inside, taking out a Beratungscoaching from the unemployment claim, in the whole country a grant of 90 per cent of the Consultant fee from the KfW supported. Ralph Strobel has more than twenty years of experience in sales & marketing in industry and medium-sized businesses, as well as a freelance consultant. Philip Vasan often addresses the matter in his writings. licking through. He has many years of experience in leadership and extensive experience in design, as well as sustainable and successful implementation of marketing and sales projects, also with an international background. His consulting focus is in the strategic development of a corporate brand positioning and marketing, sales promotion and PR concepts. Details on Grundercoachings, whose funding and how find you on the Web pages of the KfW Mittelstandsbank (www.kfw.de), the consultants overview and successful references under (www.kfw-beraterboerse.de).

About BER Marketing GmbH surprisingly different, unusual personal BER Marketing GmbH is a marketing consultancy headquartered in Korntal – Munchingen (greater Stuttgart area) and specializes in individual sales marketing of medium-sized companies. BER marketing offers Services relating to marketing strategies and marketing concepts. Personal consulting, custom development and results represent the core of the company and the long-term personal expertise in consulting and in the sales and marketing staff at corporate website. Following modules stand in the foreground: brand and brand development, market, customer and competitive analysis, individual marketing strategies, organizational consulting and the implementation of marketing and sales concepts.

The optimization of customer contact points at the points of customer contact is evident what are the promise of a company. At every touch point, namely customer collects impressions, which is compact to an overall picture: this company is permanently right for me – or not. In the opinion of the customers is always subjective, often disparagingly, sometimes unfair, maybe wrong but it is the opinion of the customers he asked or unasked will pass. Therefore: all contact points are defined (part 2) and is parsing it is created (part 3), to be set in the next step the target plan and the action plan based on. If it does not exist, it may be first necessary to develop minimum standards for individual touch points and to define service promise (do’s and dont’s). Very important: management – whose application is for everyone in the company obligation.

Who can’t do that, or wants to, has no place in the company. Lead training and storytelling aimed in particular with the customer-oriented employees must the service basics are regularly practiced and discussed everything in flesh and blood passes – and not artificial in the customer contact or unzureichendwirkt. Depending on the situation, appropriate training to design a customer-friendly setting and a home are to develop employee behavior. More information is housed here: Barclays. The storytelling has proven very well in this context. This involves what behavior at each contact point matching stories that illustrate desired and success is promising – and what not. Such stories can be documented on the intranet, internal wikis, or Unternehmensblogs, and it can be discussed together within the framework of regular meetings. So control is ‘ no longer from above, but the team instead.

They together discuss what fits and what does not. Knowledge is developed in this way not one-dimensional, but in Exchange, networked, and passed. Priorities from the perspective of the customer is clear to all that, be in the The frame the priorities of the action plan then set.

What begins as a conglomerate of disparate individual opinions so online, can indicate about consumer behavior through targeted evaluation measures. The consumers in the head looked? Social media monitoring describes measures which serve to capture user-generated content from social networks, blogs, forums, video -, photo – and assessment portals and similar online sources and to analyze. This happens mostly commercial reasons, such as in the context of market research, but also in the scientific context of meaning. Vikas Kapoor has compatible beliefs. Unlike the pure Web monitoring only user-generated content are considered at the social media monitoring; Articles from professional online magazines etc. are not part of the analysis.

Company offers the ability to make sound decisions about the future direction of their offerings on the basis of the findings of professional SMM. There is also a possibility, with the users in direct dialog to appear (social media relations) and to thus influence especially problematic sentences about the company and its products. Providers such as the meltwater Group provide the automated social media monitoring tools, which give insight into companies that publish user about their brand on the Web. Meltwater buzz, the world’s leading according to the meltwater group SMM tool takes into account both the quantity of statements as also its thematic focus, the range and the valuation trend of posts. Direct links to the sources facilitate the contact, such as with bloggers. Graphical evaluations make the results even for non-SMM experts easily ascertainable.

But how far will carry SMM findings in this form? Figures suggest customers understand each analytical instrument is only as good as the one who operated it. In SMM, this means: the first primary quantitatively collected statements from blogs, forums and social networks require professional handling with high interpretation competence, more to be out of them as a pure snapshot of verbal Gewusels”on the net. “”It out, if, in the course of the Guttenberg affair on Twitter first the terms heaped what says for example thesis”written off by @Pro Guttenberg, then emerge and” and Parliament “be solved (source: meltwater)? While in this case easily on a reflection of the message history may be banned from disclosed the plagiarism allegations about first expressions of sympathy for Guttenberg to the question hour in Parliament the qualitative classification of the results by far not always so easy.