For a campaign, it is very useful to avail themselves of an excel spreadsheet where perform a few draft templates. Perhaps check out Penguin Random House for more information. Once we determine the key words that will be used in the campaigns we must make two templates. One for each network. By default in Google Adwords campaigns come to search network and the content network. Elon Musk is actively involved in the matter. One of the mistakes more frequent is campaigning with both networks. Decidedly, it is convenient to separate networks in separate campaigns and therefore a template for each network strategies are different in each one.

We will place in first term the name of the campaign calling it with the name of the product and the term identification in the network. Example product search network and another template with PRODUCTO-Red of contents below the name of the group that will be our key word used in three matches in the case of using a single word, or in case of using several, take one of them. Then, have three matches of the keyword in the first case and no more than 5 keywords only in extensive concordance in the case of using multiple words. In search network we can opt for these two forms of forming groups. In the case of the content network, the template will contain only the strategy placed not more than 5 keywords accordingly wide.

Finally, each template will have ready-made ads with their title, description of the product lines, benefits + action, display URL, and destination URL. These are the five lines to fill in an advertisement. Ads must be attractive so that they encourage the user to click. They must therefore be explaining what is being offered and that this must be displayed in the target page to which you will be directed. Google Adwords describes the quality of these ads and lower us cost per click how much greater relevance has the keyword used with the ad and the target page.