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General

The Marketing Necessities

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Marketing Word of English origin, marketing has as translation next to the Portuguese the term marketing. Then we can define marketing as a marketing action of well determined spreading of one, product or service for medias with intention to reach a select group, that is, its I publish target. The marketing for possessing some concepts, agrees to detach its definition in the vision of some authors. For Limeira (2006, P. 2), ‘ ‘ Marketing can be understood as the enterprise function that creates value for the customer continuously and generates lasting competitive advantage for the company, by means of the strategical management of the controlable 0 variable of marketing: product, price, communication and distribuio’ ‘.

In accordance with Kotler and Armstrong (2003, P. 3), ‘ ‘ The Marketing is an administrative proceeding and social for which individuals and groups get what they need and they desire, by means of creation, offers and exchange of products and value with outros’ ‘. Already Coast (2003, P. 60), affirm that ‘ ‘ Marketing is an orientation of the direction of the company based on the agreement of that the primordial task of the organization is to determine the necessities, desires and values of a white consuming market of form efetiva’ ‘. As Wools Houses (2001, P. 26), Marketing is the area of the knowledge that engloba all the concernentes activities to the exchange relations, guided for the satisfaction of the desires and necessities of the consumers, aiming at to always reach definitive objectives of companies or individuals and considering the environment of performance and the impact that these relations cause in well-being of the society. Ahead of the cited definitions the top, the marketing is distinguished as a set of essences that objective the process of exchange, where one or more parts if gives something of value, with the purpose to satisfy necessities and reciprocal desires, that is, the activity of marketing if bases on a company who it offers to its products and services the customers who are made use to give something in exchange to satisfy its necessities.

General

The Vision

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The beginning of the success of an enterprise it is the strategical planning of its action duly structuralized, organized and operating in the decision taking. In accordance with Chiavenato (2008), to be successful the entrepreneur must know to manage all the activities related directly and indirectly with the business, to deeply know the customer and its necessities, to define its mission and vision, to formulate objectives and to establish strategies. In accordance with Dornelas (2005), to undertake is to make something different conventional it, to have strategy in anticipating the changes, knowing to identify a chance to it and to always use to advantage the chance, assuming the responsibility (risks) with ousadia, creativity, innovation and much determination. Entrepreneurs are differentiated people, who want to be recognized for its performance and enterprising ability. According to Dornelas (2005), the enterprising process can be taught and be learned by any person, but the success elapses of diverse internal and external factors to the business, of the profile of the entrepreneur and of as it manages the adversities of its enterprise.

Thus an entrepreneur has as main abilities: The Vision: ample how much to its project, planning of action and execution of its enterprise. The Taking of decision: attitude at the moment accurate, necessary in its action, that must be calculated and be foreseen, measuring all the weak and strong points. Its you differentiate: they place ideas in practical, has the power to conquer its ideals, enaltecendo its main advantages, get dom to dominate the market and to reach profits in its projects. Formation of opinion and profile of leadership: to be able to captivate the people and to involve them in its intention, with the fulfilment of rewards for such attitude of cooperation with its leader. Interpersonal relationship: interaction and envolvement inside of the society that this inserted one for the reach of the accomplishment of its enterprising project.