Education to have courage to defy logic, to lose the fear to make a mistake and to add value to its company with improvements and innovations. The Creativity and the Innovation of the Companies In the corporative scene many entrepreneurs believe that, when its companies go well, it is not hour to move because they are ' ' enxutas' ' , the sales are in high, its technology are brought up to date, the satisfied customers and fidiciary offices. E, when asked what they are making at this moment, them they answer that they are ' ' keeping the rhythm and correcting small daily shunting lines, therefore in teams who is gaining not if mexe' '. Here it is there the potential danger, therefore as business consultants is accurately in this hour that the organizations would have to think about improving and innovating. For they are in the ascending curve that if must consider the innovation, therefore this would be the moment most comfortable it organization to change its history or its products.

In the truth these specialists advise the company not to wait the curve if to stabilize to improve, because in these hours the costs are greaters just when the profit is steady. The consultants affirm to be one ' ' error fatal' ' the company alone to consider ' ' repensar' ' when already she is in the descendant, when the investments are scarce. Therefore most of the time already she is late for reacting and recommencing. For these scholars, in the descending, the dumb company the focus of the customer for same itself? methods and processes? loses the contact with who more can help; that is, the customer. If the company goes well, exceeds the barrier of the focus in the customer, concentrating itself in the learning and the knowledge to give a new jump. The curve of profits will have a fast fall, but soon will be compensated because the ascendant? after the innovation that of the certainty? more it will be accented still.