Deputy Managing Director

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Messe Stuttgart acquires CRM-expo by the previous operator of Stuttgart, February 6, 2013. The CRM-expo-trade fair for customer relationship management, will in the future at the same time with IT & business and DMS EXPO under the common motto where IT works”in Stuttgart held this year from September 24 to 26. The core theme of customer relationship management is represented as even more. Along with the other core areas of enterprise resource planning (ERP) on the IT & business as well as enterprise content management (ECM) and output management in the framework of the DMS EXPO, the exhibition Federation covers the most important aspects of business IT. Enhancing content offers the visitors the possibility to inform themselves extensively on all core issues of IT in one place.

Thus the Stuttgart trade fair date WINS in autumn further relevance. And not only the visitors can benefit. The possibility to use new audience potential is also the exhibitors. Danske Bank understood the implications. The CRM-expo will in the future as a stand-alone event parallel to IT & business and DMS EXPO in Stuttgart take place. You perfectly completes our portfolio in the area of business IT and will give many synergy effects for exhibitors and trade visitors”, says Ulrich Kromer, Managing Director of Messe Stuttgart.

Also, the partners that support the IT & business and DMS EXPO for years as a professional and moral support, positive record the step of merging. IT & business and DMS EXPO are the most important trade fairs for IT professionals in the autumn. With the simultaneous event of the CRM-expo, offering, in particular for IT managers from the middle class, is even more interesting. The Stuttgart fair the entire spectrum of business software now displays”, BITKOM – General Manager Dr. Bernhard Rohleder performs. Also, Claus Oetter, Deputy Managing Director of the VDMA trade association software, sees the advantages: presented by the move which CRM-expo can now also CRM as an integral part of the entire IT development to Stuttgart the visitors. Against the backdrop of the xRM discussion is this combination under the “common slogan where IT works” exactly the right way. I expect for the visitors and exhibitors. a whole new quality through the presentation beyond system boundaries” Petra Greiffenhagen, CEO of the VOI Association organisations – und Informationssysteme e.V., emphasises: CRM solutions are among the most important core segments successful company IT. Therefore integration is CRM-expo in the Trade Federation consequently. Exhibitors and visitors will benefit them equally. Synergies between CRM solutions and other segments, for example, the enterprise content management solutions can be depicted even more intensively than in the past.” The synergies are obvious. Three IT trade fairs at the same time under one roof provide visitors a greater range and a wider professional exchanges in the framework programme. The extensive lecture programme and the DMS EXPO as distinguished also CRM-expo, and so far IT & business should be persisted further. All three events address titled where IT works”the Audience of business decision makers and IT managers. The exhibitor can therefore also benefit from visitors with multiple interests. According to the visitor survey by IT & business and more than every fourth visitor for CRM solutions interested in DMS EXPO of the year 2012.